Maketū Pies | Characters

•

Packaging design | Character Illustration| Food

Bring to life 5 unique and relatable cartoon meat pie characters which embody a mix of rugby personas as well as NZ eythnic backgrounds to drive social engagement.

Injecting the grass-root rugby spirit into a small-town brand ...

Creative process: 1-2 months

I started with low-fidelity sketches for each scene to help explore the composition and subject matter. Following a round of revisions, next I drew detailed outlines for each and every scene with a basic colour pass to distinguish illustration features. After the final round of revision, I was given the go ahead to turn the draft into a high-fidelity final.